As far as I can tell there are three basic people who shop at American Apparel.
1. The Activist. Normally of a vegetarian/vegan dietary habits. Their Facebooks are filled with "causes". They've traversed the world, they are legit shoppers. They shop at American Apparel to avoid the "Made in China" labels - they come as ideological shoppers, who don't support sweatshops, or anything done illegitimately. If AA has any noble shoppers it's these ones.
2. The Trend-whore. Remember how AA got all trendy at one point? When all the scenester kids started wearing tights and oversize cardigans, or colored skinny jeans and mono-chromatic tees with Kanye glasses and checkered scarves? When they took a brand that was supposed to represent turning the basic into your own into a mass, recognizable fashion trend. These people don't even know that the clothes are anti-sweatshop and made in LA (which is why each tee is $30), they just buy it and don it.
3. The Bystander. I have yet to meet more than two people who actually fit into this category. They are the people who actually just like the clothes, who enjoy buying the hoodies for the sake of owning them. They just like American Apparel. The aforementioned group tends to claim to be these people, but that's more transparent than a pair of stockings. The weird thing about this group is that normally people who enjoy basics just go to Superstore or something of the like, where $10 can actually buy something. So who does like AA - probably the models, or the trendy looking hippies who I sometimes see poking about campus.
American Apparel amazes me because I only understand the original concept behind it, I don't understand wearing the clothes. Then again, I don't really understand buying a brand because everyone's doing it... maybe I'll have to buy into it before I can. (I'm so funny.)
Wednesday, December 10, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment